Bruce Trail Association

The Bruce Trail Association is a charitable, membership-based, volunteer organization working to preserve public access to the Niagara Escarpment while restoring its natural habitat. The 8,000-member association is responsible for building and maintaining the Trail, which is over 800 kilometers long, with more than 300 kilometers of associated side trails.

To assist the BTA with its marketing and membership-building efforts, Pier 8 Group's interactive team developed a dynamic association website. The site provides members and non-members with the resources they need to explore the trail, including maps and an image gallery, and a listing of accommodations along the way. The site also has sections for current news and events, volunteer opportunities, fundraising and member sign-up, and an online store selling BTA merchandise.