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Recruiting new members and retaining those who have already joined is a vital issue for any association. Research shows that the number one reason why people join associations is to gain access to the benefits and services their membership provides. Knowing what your members really want and vigorously promoting your services is the key to building a strong membership base.
Pier 8 Group has helped many associations to recruit and retain members by assisting them with research; promoting services and benefits; developing communication strategies directed to non-members; and creating effective direct response campaigns.
DEVELOPMENT SERVICES
Member satisfaction surveys
Member communications
Promoting member benefits
Event marketing
Direct response campaigns
Communicating with non-members
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