When unseasonable wet weather in 2009 increased the volume of grass clippings at the Walker Industries composting facility in Thorold, Ontario, the company and the regional government decided to step up their campaign to get residents involved with “grasscycling”. Instead of mowing, raking and bagging their grass for municipal pickup, residents were encouraged to “leave the clippings on the lawn”.
Grasscycling is an idea whose time has come. Not only is it a time saver for residents, but the clippings are a natural fertilizer for the lawn and they restore moisture to the soil. For some people, however, old habits die hard, so Pier 8 Group created a campaign using postcards, newspaper ads and radio commercials (1 & 2) to sell the benefits and ease the load on the municipal recycling system.