When Pier 8 Group was brought on board in the mid-1990s to relaunch Hamilton’s Blue Box program, the rallying cry was “Don’t let any get away!”. Nearly 15 years later, the campaign continues, but with a new creative twist. In the Room by Room Recycling campaign launched in 2005, Hamiltonians were encouraged to scour the house for every last can, bottle, newspaper and plastic item to recycle in the Blue Box.
Posters, brochures and television ads urge residents to gather them up throughout the house. And, where there are items that can be reused, residents are encouraged to take them to the community recycling centres where they can find a new life in another home. The Room by Room Recycling brochure, designed by Pier 8 Group, won gold at the 2006 awards show of the Association of Municipal Recycling Coordinators.