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Waste reduction is best promoted using a wide variety of communication tools. Pier 8 Group helps the Regional Municipality of Niagara to get the message out with publications like the GreenScene, which keep
residents up-to-date with the programs and services the Region offers.
To encourage consumers to make the switch from plastic bags to biodegradable bags and paper yard waste bags, Pier 8 Group designed a postcard for distribution door to door.
Pier 8 Group also developed a campaign directed to residents who are not currently recycling. Door knockers were delivered to targeted households, offering free delivery of a green cart, blue box or gray box, and giving residents an opportunity to win a prize if their card has a winning number.
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