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Vital Signs is an annual community check-up conducted by the Hamilton Community Foundation to measure the vitality of the city by identifying significant trends in areas such as education, public safety, the economy and work, arts and culture, and the gap between rich and poor.
To communicate the highlights of the Vital Signs report, Pier 8 Group developed a full-featured, searchable website; a four-page newspaper supplement; and a series of weekly newspaper ads that challenged residents to test their knowledge on key community issues.
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