FAXE Case Study

FAXE Premium Beer

Brewing Up Some Marketing Magic

While Labatt’s and Molson’s duke it out to determine who will be the “King of Beers”, another battle rages on between a select group of brands in the premium import category. These include well-known names like Heineken, Grolsch and Tuborg – and the Danish brewed FAXE (pronounced “fax-uh”). Working with FAXE’s Canadian distributor, our team developed advertising to promote awareness of the company’s flagship brand, FAXE Premium, as well as the company’s other brands – Amber, Bock and FAXE 10%. Newspaper ads, point-of-purchase posters, shelf talkers and other collateral were created to support in-store purchases and sales by licencees. We also created concepts for an outdoor campaign.

Other Beverage Marketing Case Studies

  • Brand Logo Design
    Brand Logo Design
  • City of Music t-shirt
    Hamilton City of Music
  • ODHA
    ODHA
  • Native Dancers
    Wikwemikong Unceded Indian Reserve
  • Shawn & Ed Brewing Company
    Shawn & Ed Brewing Company
  • Hamilton Waste Management
  • Give Waste a New Life
    Give Waste a New Life
  • Tourism Hamilton
  • Venture Niagara
    Venture Niagara
  • Think and Drive
  • Rebranding Workforce Planning Agency
  • Rethink Your Waste
  • Red grapes in vineyard
    Grape Growers of Ontario
  • Smart Gardening
    Smart Gardening
  • McMaster University Automotive Research
  • Halton Green Cart logo
    Halton Green Cart
  • FAXE
    FAXE Premium Lager
  • Halton Region Transportation Master Plan
  • CPRS Conference Branding and Design
  • bird watchers
    Ecotourism
  • Woody's Vodka Coolers
  • Hamilton HIVE
  • Export Market Access
    Export Market Access