Think and Drive Road Safety Campaign

In response to the high number of serious and fatal vehicle collisions on Niagara roads, the Regional Niagara Road Safety Committee hired Pier 8 Group to develop a road safety campaign. Our theme was “Think and Drive — a second is all it takes.” This slogan reminds everyone that an accident can happen in a split second — but it can also be avoided if drivers are aware of their own risky driving behaviours.

Our integrated marketing campaign employed multiple media channels including radio and newspaper advertising, media relations, public events, social media, a website and the distribution of printed materials. During the 15-month period that the campaign ran, the number of vehicle collisions on Niagara roads fell by 6%. The number of fatal collisions fell by 20%.

  • Brand Logo Design
    Brand Logo Design
  • City of Music t-shirt
    Hamilton City of Music
  • ODHA
    ODHA
  • Native Dancers
    Wikwemikong Unceded Indian Reserve
  • Shawn & Ed Brewing Company
    Shawn & Ed Brewing Company
  • Hamilton Waste Management
  • Give Waste a New Life
    Give Waste a New Life
  • Tourism Hamilton
  • Venture Niagara
    Venture Niagara
  • Think and Drive
  • Rebranding Workforce Planning Agency
  • Rethink Your Waste
  • Red grapes in vineyard
    Grape Growers of Ontario
  • Smart Gardening
    Smart Gardening
  • McMaster University Automotive Research
  • Halton Green Cart logo
    Halton Green Cart
  • FAXE
    FAXE Premium Lager
  • Halton Region Transportation Master Plan
  • CPRS Conference Branding and Design
  • bird watchers
    Ecotourism
  • Woody's Vodka Coolers
  • Hamilton HIVE
  • Export Market Access
    Export Market Access