Bob is a talented brand strategist and communications specialist who has worked with many non-profit and public sector agencies to develop branding strategies, marketing campaigns and award-winning communications programs.
A graduate of McMaster University (1986), he taught communication design in the post-graduate Public Relations program at the University of Western Ontario between 2005 and 2010. He was the founder and president of Wordsmith Design & Advertising (1986-2005), and currently serves as president and creative director of Pier 8 Group.
Bob has worked with several municipalities in southern and southwestern Ontario, managing research and branding projects, awareness campaigns, public education initiatives and destination marketing campaigns. He has also worked with industry and professional associations to promote their issues, activities and events.
A skilled facilitator, Bob has helped many organizations to clarify their brand strategy and develop brand identities. He has also managed a number of award-winning marketing campaigns promoting tourism, public health, municipal recycling and the environment.
Bob is a member of RGD Ontario, the provincially-chartered association of professional graphic designers. He is a resident of Dundas, Ontario.