STARTUP is a program that helps entrepreneurs and small businesses to discover the power of professional communications through problem-solving meet-up sessions with members of the Canadian Public Relations Society. Our logo solution combines a simple but striking visual metaphor for business growth and a branding phrase that indelibly associates the program with its sponsor, CPRS Hamilton.
The CITY OF GUELPH’S curbside recycling program is one of the most efficient in Canada, diverting approximately 70 percent of household waste from the landfill each year. To build public support for the program, Pier 8 Group developed a brand based on the theme “Give Waste a New Life”. The logo highlights the two recoverable waste streams: plastic, glass, aluminum and paper, which are recycled in the blue cart, and organic waste, collected in the green cart. The butterfly symbolizes how trash can gain a new life when residents recycle their waste.
EXPORT MARKET ACCESS is a government-funded program to assist small and medium-size enterprises who want to begin exporting their goods and services around the world. The program is sponsored by the Ontario Chamber of Commerce and funded by the Ontario government. For this project we chose to develop a wordmark solution. The mark utilizes a mix of UPS and FedEx colours and a stylized “X” that suggests the vapour trail of a jet headed off to foreign lands.
GOGGLE DISPLAYS is a firm that markets portable and custom display systems. Its competitors include several large, well-established companies who compete on price, portability and product design. To position Goggle for success, we designed a logo that focuses on the company’s ability to provide high-impact solutions that will “turn heads” at crowded conventions and trade shows.
ONTARIO DENTAL HYGIENISTS’ ASSOCIATION represents more than 7,000 dental hygienists working in the province. To celebrate its 50th anniversary, Pier 8 Group was asked to design a logo that could be used on all of its marketing communications during the year. Rather than developing a cliché “badge” or “ribbon” design, we instead created this friendly wordmark that has a celebratory look and feel.
The HALTON REGION YOUTH ADVISORY COMMITTEE (HRYAC) is an advisory committee to Halton Regional Council. HRYAC identifies issues that affect youth in Halton and serves as a channel for young people to express their opinions and offer solutions to the problems they face. Our logo solution focuses on giving young people a voice on community issues. It was designed to appeal to young people themselves, to encourage them to volunteer to serve on this committee.
RETHINK YOUR WASTE is Niagara Region’s brand for curbside recycling and waste collection. It focuses on the need for residents to think about how they can reduce their waste by participating in all of the community’s recycling programs. Our tongue-in-cheek brand solution asks residents to keep their environmental responsibilities “top of mind” when they are sorting and recycling their waste. Both humorous and eye-catching, this brand is now prominently displayed on all Niagara waste collection trucks and all of the Region’s waste diversion marketing materials.
HEALTHY LIVING PEEL is a network of community health organizations, including the Heart & Stroke Foundation, the Canadian Cancer Foundation, the Canadian Diabetes Association, and many others. These groups are battling a series of chronic diseases that share a common set of risk factors, specifically nutrition, physical activity and smoking. The brand logo we created focuses on the healthy lifestyle alternatives that can greatly reduce the incidence of these debilitating diseases.
The DESIGN ASSIGN HAMILTON project was initiated by Pier 8 Group to provide a framework for designers, writers, photographers, videographers, public relations professionals and printers to support local non-profit organizations who need help with their communications and marketing. Our branding for the project features a nerdy looking thought bubble representing the many talented creative thinkers who have volunteered their skills and time to support this worthy project.
Created as a partnership between McMaster University and the University of Waterloo, IAMI is the centrepiece of the Ontario government’s strategy to develop new manufacturing processes and materials that will help the Canadian auto industry to compete in the global marketplace. In designing this brand, a key objective was to make the name of the organization more memorable, while providing cues that would assist the reader in pronouncing the name in the preferred fashion, i.e., “I am I” (not “iami” as in “Miami”). The letter shapes evoke the image of rolled steel, while the green and turquoise colour scheme references the environmental benefits of the light-weight, fuel-efficient technologies that IAMI is developing.
MacAUTO – or the McMaster Institute for Automotive Research and Technology as it’s known more formally – is a cluster of automotive research centres and auto-related projects based at McMaster University. The logo we designed for this initiative speaks to the futuristic auto designs that are emerging from the Institute’s research. The color scheme follows McMaster’s brand guidelines to ensure a strong identification with the visual identity of the university.
The NIAGARA WORKFORCE PLANNING BOARD is a community-based organization that champions workforce development. The Board brings together business, labour and community representatives to conduct research, identify labour market trends and chart the direction for employers, educators and others who are concerned with skills development. Pier 8 Group designed a logo that represents this tri-partite community partnership. The logo incorporates a subtle visual reference to the region’s most famous landmark – Niagara’s horseshoe falls.
ARMOUR STEEL FRAMING SYSTEMS designs and manufactures steel framing components used in the construction of new homes. Most older North American homes are built with wood framing, using a material that was once cheap and readily available. With the rising cost of wood, steel framing has become a more cost effective and earth-friendly alternative that is now being used more frequently in new home construction. Our logo solution features a stylized letter “A” that references the company’s role as a building materials supplier.
The COACH HOUSE RESTAURANT at Dundurn Castle is an 1870’s-era coach house that was renovated in the 1990s to create a restaurant to serve visitors to Dundurn Castle. Our logo design was inspired by the signs that greet visitors to old English taverns. The illustration is based on a traditional woodcut engraving. The green and mustard colours were popular in the Victorian era and harmonize with the colour scheme of Dundurn Castle. The ‘Algerian’ typeface is also consistent with the popular typography of the day.
For the rollout of HALTON REGION’S GREEN CART PROGRAM our design team created a cartoon mascot to be the campaign “spokesfrog”. Initially we created a single mascot – a green frog – to be the advocate for organics recycling. Later, we created a blue frog to represent the blue box program. Together, they make a perfect pair to promote the campaign theme: “More Blue and Green for a Better Planet!”