![](https://www.pier8group.com/wp-content/uploads/2015/07/portfolio_niagara_smart_gardening.jpg)
Smart Gardening
Smart Gardening is an initiative of Niagara Region that embraces a wide range of waste diversion and environmental programs, including backyard composting, organics recycling, leaf and yard waste collection, water conservation, and eco-friendly alternatives to pesticide use.
To promote these initiatives Pier 8 Group created a program brand; designed a website and print materials to teach residents how to implement smart gardening techniques around their homes; produced radio ads; and developed a media relations campaign that included a highly-successful campaign launch event.