Halton Region Green Cart Program

In 2007, Halton Region selected Pier 8 Group to promote the launch of its green cart organics recycling program. Halton had already identified a marketing slogan: More Blue and Green for a Better Planet.

Pier 8 Group designed the brand, as well as an information package; advertising for community newspapers, transit shelters, buses, and movie theatres; posters for GO stations to reach commuters; and an illustrated, rhyming storybook featuring our friendly frog mascots. During the first six months of the campaign, resident participation in the program reached 79% in the urban areas and 61% in the rural zones.

Today, Halton enjoys one of the highest rates of residential waste diversion of any community in the province.

  • Brand Logo Design
    Brand Logo Design
  • City of Music t-shirt
    Hamilton City of Music
  • ODHA
  • Ontario Association of Medical Radiation Sciences
  • Native Dancers
    Wikwemikong Unceded Indian Reserve
  • Shawn & Ed Brewing Company
    Shawn & Ed Brewing Company
  • Hamilton Waste Management
  • Give Waste a New Life
    Give Waste a New Life
  • Tourism Hamilton
  • Venture Niagara
    Venture Niagara
  • Think and Drive
  • Rebranding Workforce Planning Agency
  • Rethink Your Waste
  • Red grapes in vineyard
    Grape Growers of Ontario
  • Smart Gardening
    Smart Gardening
  • McMaster University Automotive Research
  • Halton Green Cart logo
    Halton Green Cart
  • FAXE
    FAXE Premium Lager
  • Halton Region Transportation Master Plan
  • CPRS Conference Branding and Design
  • bird watchers
  • Woody's Vodka Coolers
  • Hamilton HIVE
  • Export Market Access
    Export Market Access