Tourism Hamilton Case Study

Tourism Hamilton

A Tourism Brand for “The Hammer”

Although many Canadians think of Hamilton as a “lunch-bucket town”, the city is host to many visitor attractions, including the Royal Botanical Gardens, several national historic sites, a beautiful waterfront and a first-class art museum. Sadly, most of these treasures remain unknown to those who have never visited the city. To raise Hamilton’s profile as a visitor destination, Pier 8 Group developed a brand strategy based on the marketing slogan “Hamilton Undiscovered”, which invited potential visitors to take a closer look at the many interesting things that Hamilton has to offer. To support the marketing campaign, we developed a new website and designed a visitors’ guide, postcards, maps, brochures, displays and advertising.

  • Brand Logo Design
    Brand Logo Design
  • City of Music t-shirt
    Hamilton City of Music
  • ODHA
  • Ontario Association of Medical Radiation Sciences
  • Native Dancers
    Wikwemikong Unceded Indian Reserve
  • Shawn & Ed Brewing Company
    Shawn & Ed Brewing Company
  • Hamilton Waste Management
  • Give Waste a New Life
    Give Waste a New Life
  • Tourism Hamilton
  • Venture Niagara
    Venture Niagara
  • Think and Drive
  • Rebranding Workforce Planning Agency
  • Rethink Your Waste
  • Red grapes in vineyard
    Grape Growers of Ontario
  • Smart Gardening
    Smart Gardening
  • McMaster University Automotive Research
  • Halton Green Cart logo
    Halton Green Cart
  • FAXE
    FAXE Premium Lager
  • Halton Region Transportation Master Plan
  • CPRS Conference Branding and Design
  • bird watchers
  • Woody's Vodka Coolers
  • Hamilton HIVE
  • Export Market Access
    Export Market Access