FAXE Premium Beer
Brewing Up Some Marketing Magic
While Labatt’s and Molson’s duke it out to determine who will be the “King of Beers”, another battle rages on between a select group of brands in the premium import category. These include well-known names like Heineken, Grolsch and Tuborg – and the Danish brewed FAXE (pronounced “fax-uh”). Working with FAXE’s Canadian distributor, our team developed advertising to promote awareness of the company’s flagship brand, FAXE Premium, as well as the company’s other brands – Amber, Bock and FAXE 10%. Newspaper ads, point-of-purchase posters, shelf talkers and other collateral were created to support in-store purchases and sales by licencees. We also created concepts for an outdoor campaign.