FAXE Case Study

FAXE Premium Beer

Brewing Up Some Marketing Magic

While Labatt’s and Molson’s duke it out to determine who will be the “King of Beers”, another battle rages on between a select group of brands in the premium import category. These include well-known names like Heineken, Grolsch and Tuborg – and the Danish brewed FAXE (pronounced “fax-uh”). Working with FAXE’s Canadian distributor, our team developed advertising to promote awareness of the company’s flagship brand, FAXE Premium, as well as the company’s other brands – Amber, Bock and FAXE 10%. Newspaper ads, point-of-purchase posters, shelf talkers and other collateral were created to support in-store purchases and sales by licencees. We also created concepts for an outdoor campaign.


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