Woody’s Vodka Coolers
Promoting a Winning Beverage Brand
Woody’s Vodka Coolers is a popular brand of pre-mixed alcoholic beverages imported from England. Working closely with the brand’s Canadian distributor, we developed the marketing tools that helped the brand to become one of the leading players in the vodka cooler category. This was accomplished by increasing sales at the retail level and by supporting the sales team with direct promotions in bars, night clubs and restaurants. We created point of purchase advertising, in-store promotions; advertising for Food & Drink magazine; posters, banners, patio wraps and other branded materials for licencees; concept packaging for Woody’s 12-packs; and a host of other sales promotion items.