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Brand Design

Initiative for Automotive Manufacturing Innovation (IAMI)

Created as a partnership between McMaster University and the University of Waterloo, IAMI is the centrepiece of the Ontario government’s strategy to help Canadian automakers compete in the global marketplace. A key objective for us in this logo design was to make the name of the organization more memorable by assisting the reader in pronouncing the acronym in the preferred fashion: “I am I” (not “iami” as in Miami). The letter shapes evoke the image of fabricated steel, while the green and turquoise colours reference the environmental benefits of the light-weight, fuel-efficient technologies IAMI is developing.

Corporate

Careers Niagara

CCAC

Effectiveness Edge

Export Market Access

Four County Labour Market Planning Board

James Dowling & Associates Inc.

LeaderQuest

Niagara Workforce Planning Board

Startup

Workforce Planning Board of Grand Erie

Industrial

Armour

IAMI

MacAuto

West Engineering

Associations

50 Years ODHA

Acton BIA

Healthy Living Peel

MLPAO

Quirky

Design Assign

Give Waste a New Life

Goggle Displays

Halton Regional YAC

More Blue & Green

Rethink Your Waste

Consumer Products

Coach House

Goldring & Associates

NV Canada Inc.

Technology

Alda Technologies

Digital Bees

Foxtrot

Jargon

West Engineering

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