Brand Design

Rethink Your Waste

Rethink your waste is Niagara Region’s brand for curbside recycling and waste collection. It focuses on the need for residents to think about how they can reduce their waste by participating in all of the community’s recycling programs. Our tongue-in-cheek graphic solution asks residents to keep their environmental responsibilities “top of mind” when they are sorting and recycling their waste each week. Both humorous and eye-catching, this brand is now prominently displayed on all Niagara waste collection trucks and all of the Region’s waste diversion marketing materials.